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The mandate of ASK emanates from the analysis that people or communities who are the bottom of pyramid continue to falter on the brink of subsistence due to lack of information, resources, services, finance, market and entitlements. To help these communities gain access to sustainable livelihoods and overcoming these struggles, ASK pursues to promote living wage of poor and marginalized communities and ensure livelihood protection. ASK has adopted a ‘people led livelihoods model’ with multi-pronged strategies that involves:

  • Engaging at household level for ‘Household Livelihood Planning’.
  • Facilitating their on-farm and off-farm income generation activities like agriculture, livestock, horticulture, mica collection activities and other alternative livelihood opportunities.
  • Institutionalising and strengthening people-led organization or groups as an approach to mobilize poor communities and improve their livelihoods.
  • Building capacity of households for on farm and off farm income generation activities.
  • Strengthening the ecosystem within which livelihoods are able to transition into sustainable livelihoods. ASK facilitates intervention at all levels within the ecosystem by proving hand handholding support for on farm and off farm development; enabling access to credit and market linkages; opening interface between producer groups for collective bargaining and building capacities to access entitlements for livelihood security.

Key Project: leaves of india

Leaves of india project: Enhancing quality of life of farmers and farm workers in Henna cultivation

leaves of india project: Integrated Model of Sustainable Development Indigo Cultivation ​

Project location: Sojat, Rajasthan

Supported by: L’Oreal



The key objectives of the project are as follows:

  • Improved Quantity & Quality of Henna Production and Income among farmers in Dhakri Village

  • Small and marginal farmers and women farm workers have access to additional source of income, access to social security schemes and improved

  • Children are free from work in henna farms and get access to quality education

Project location: Villupuram, Tamil Nadu
Supported by: L’Oreal


The key objectives of the Project are as follows:

  • Improved Quantity & Quality of Indigo Production among farmers in Siruvai Village and increased Participation of Women Farmers & Farm Workers in Indigo Cultivation
  • Improved Income of Farmers and Farm Workers in Siruvai Village
  • Implementation of Climate Change Resilience Agriculture Practice
  • Improved Working Condition of Farm Worker